During the event, Festival Director Elvert Banares along with guest film directors Jordan dela Cruz, Ralston Jover, and Jan Carlo Natividad, introduced to the Filipino-German audience the twelve featured films which are being shown for free via the Vimeo platform. Director Banares emphasized the role of overseas Filipinos including those in Germany in supporting and promoting Filipino films abroad. He narrated the challenges of filmmakers in creating original content which promote awareness of the nineteen (19) defined list of core and shared Filipino values based on a research study conducted by the NCCA. These include personal values such as value of the self, life and purpose, resilience, happiness; and social values such as good governance, love for country, honesty and integrity. He also underscored that each film was written to reiterate the importance of these Filipino values while depicting local customs and practices, shooting in particular regions and featuring leading local actors and cinematic teams. Sine Halaga also has an educational component as the films will be used in classroom settings.

Consul General Evelyn D. Austria-Garcia expressed appreciation to the film festival organizers and directors for the opportunity to hold in Frankfurt the first promotional launch abroad. She also emphasized that the featured films serve as instruments in boosting appreciation of the country’s cinematic industry and encouraged the Filipino-German community to do their share in promoting Filipino films overseas.